Your Grade For Your Business Idea

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F
Numerical Score
40.5 out of 100

STRENGTHS
  • Few, if any third-party dependencies.
    Congrats on having control over the major operations of your business. Not one company can ruin your business with one arbitrary decision. You have effectively mitigated a substantial risk that many small businesses undertake.
  • Consumable product with moderate repeat use.
    Looks like your product/service can be used occasionally, creating repeat buyers while generating some momentum in customer and revenue growth. With a repeat use product/service, marketing efforts and their financial returns expand.
  • Your market is relatively easy to reach via ad/marketing initiatives.
    Ease of reaching potential buyers is a definite strength, although such ease usually means it's more expensive to do so.
WEAKNESSES
  • Your need is lukewarm.
    The need you've identified, or the relative value as compared to existing options is below average to weak. This really impacts the other variables negatively since NEED is the most important. If demand is weak, the scale metric is largely diminished.
  • Weak entry barriers.
    The resources needed to launch this business (time, skill, money) is pretty weak. While that might be good for you in the short-term financially, it's not good for the long term. With limited entry barriers to this business, you will likely find increasing competition over time to the point margins erode and profitability disappears. This makes the longevity of this enterprise questionable. Caution is advised.
  • Teeny-tiny market size
    The size of your market is a huge concern. If your market isn't large enough, there may not be enough buyers to make your business worth an investment. If your 'best case scenario' just pays bills, is it really worth pursuing? With such a small market, you will need to execute perfectly. The only exception to this is when you have a big-ticket product or service.
  • Difficult to replicate
    Because your idea is difficult to replicate, you will have scaling challenges, to the point it might be better to look elsewhere. A difficult-to-impossible replication also limits the size and scale of your potential profit. You could put yourself in a situation where the demand exceeds your ability to provide it. While this doesn't dismiss the idea by itself (look at the other strengths/weaknesses as well), it is a concern that ultimately will need addressing.
  • Potential time dependencies.
    Looks like your idea will require a lot of your time. While this isn't a deal killer (most businesses require HUGE time investments) eventually you'd like to transition out of the 'work for money' equation. This is only done through automation.
OTHER METRICS
  • None specified.
CONCLUSION

F
Unfortunately, your idea isn't very good. There are simply too many weaknesses that kill any strengths (if any!?). Kudos to you for being honest in your answers. Unless you're a master executioner in business, retired, or this is a passion project, you're better off considering other opportunities.
 

Your Idea's Lifetime Potential Value Within The Execution Scale
The following chart are estimates of this idea's value based upon the assumption that you have the resources (time, money, skill) to bring the idea to market in a full committment.

Excellent Execution $10,000 or more...
Above Average Execution $0
Average Execution $0
Below Average Execution $0
Poor Execution $0 or less... (losses likely)

SAVE, LINK, OR BOOKMARK YOUR GRADE: Copy link below.

REMINDER: Your business idea's grade is based on the information you provided and follows the GIGO principle: Garbage In, Garbage Out. If you were not subjectively honest in your answers, or if your answers were based on faulty research and/or data, your grade will not be accurate.

ENTER NEW DATA? Unsure of the data points you provided? Get your idea rescored here

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ABOUT THE C.E.N.T.S. FRAMEWORK

The C.E.N.T.S. Framework is a business strategy created by multi-millionaire entrepreneur and international best-selling author MJ DeMarco. As detailed in his two best-selling books The Millionaire Fastlane and Unscripted (translated worldwide in over two dozen languages) CENTS is an evaluation system that allows entrepreneurs to judge their ideas based on the their potential for life-changing outcomes: Massive success, financial freedom, passive income, and other results that go beyond just paying bills for the month and then repeating.


The CENTS Framework consists of 5 weighted factors as shown, plus an accessibility factor.

Want to discuss your business idea? Visit the forum and post a thread with a link to your evaluation!


  • Control: Will any one entity reign over your business?
  • Entry: How easy or hard will it be to compete against you?
  • Need: What kind of value proposition and skew will you offer?
  • Time: Can your value proposition exist separate from you?
  • Scale: How often can your value be consumed and by how many?
  • Access: Can you effectively reach your target audience?
TURN YOUR IDEA INTO A LIFE-CHANGING BUSINESS!

Are you sitting on a GOLD-MINE? If your business idea scored well, get to work today! Learn how to turn your business idea into a multi-million dollar enterprise that goes beyond paying bills-- build something that will win your freedom for a lifetime. Start today— visit the entrepreneur discussion forum or download any of the books that will show you the way...


mj demarco books
Download / Buy The Millionaire Fastlane

Crack Wealth's Code and Live Rich for a Lifetime.

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mj demarco books
Download / Get Unscripted

Life, Liberty, and the Pursuit of Entrepreneurship

Buy Download Reviews