Your Grade For Your Business Idea

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Numerical Score
64 out of 100

  • Decent entry barriers.
    The resources needed to launch this business (time, skill, money) is a good entry barrier to help insulate this business from future competition. Typically stronger entry barriers help dissuade competition from entering the space, hence, eroding margins while driving up ad costs.
  • Few, if any third-party dependencies.
    Congrats on having control over the major operations of your business. Not one company can ruin your business with one arbitrary decision. You have effectively mitigated a substantial risk that many small businesses undertake.
  • Ease of replication!
    Looks like once your idea is created, it will be easily replicated into thousands, perhaps millions of units. This mathematical truth can potentially change your life should you execute well - meeting demand won't be a problem. Assuming a market size that can support it, your ceiling for business success exponentiates. You might make it rain money.
  • Time is an ally, ease of automation
    Your idea can be separated from your time, and exist in time. This powerful relationship can eventually lead to the entrepreneurial holy grail, passive income. At some point, after your initial time investment into the business and its automation processes, your business will earn dual pay: Payment of money, and payment of time.
  • Small/niche market size
    The size of your market might be an issue. If your market isn't large enough, there may be less room for error and execution must be on point. Average execution might not change your life, much less pay your bills.
  • Low to fair repeat use.
    While it's not the end of the world, it is a bit concerning that your product cannot be consumed (or reused) as often as you'd like. Either once every few years or twice in a lifetime, it means less volume and less scale for your enterprise. Additionally, your marketing efforts will have less bite in terms of ROI as each new customer just generates one or two sales. To remedy this challenge, more products/offers would need to be produced, then pushed to existing customers to keep them alive and in the revenue cycle.
  • SIGNIFICANT FACTOR: Some effort required to reach potential buyers.
    Reaching buyers might require a bit of expertise, money and creativity.
  • Average need
    The need you've identified, or the relative value as compared to existing options is just average. The need you're solving (or the unique value you're providing) is the most important.

C Your idea has some potential but it will probably take some work getting there. Whether this idea will be able to change your life from a success perspective, it's a toss up. It could pay your bills for the month, lose you money, or make you a fortune. You should investigate (and/or verify) your input variables further, such as the strength of the need and the value you're providing, market size, as well as market accessibility.

Your Idea's Lifetime Potential Value Within The Execution Scale
The following chart are estimates of this idea's value based upon the assumption that you have the resources (time, money, skill) to bring the idea to market in a full committment.

Excellent Execution $7,500,000 or more...
Above Average Execution $2,500,000
Average Execution $500,000
Below Average Execution $100,000
Poor Execution $0 or less...


REMINDER: Your business idea's grade is based on the information you provided and follows the GIGO principle: Garbage In, Garbage Out. If you were not subjectively honest in your answers, or if your answers were based on faulty research and/or data, your grade will not be accurate.

ENTER NEW DATA? Unsure of the data points you provided? Get your idea rescored here



The C.E.N.T.S. Framework is a business strategy created by multi-millionaire entrepreneur and international best-selling author MJ DeMarco. As detailed in his two best-selling books The Millionaire Fastlane and Unscripted (translated worldwide in over two dozen languages) CENTS is an evaluation system that allows entrepreneurs to judge their ideas based on the their potential for life-changing outcomes: Massive success, financial freedom, passive income, and other results that go beyond just paying bills for the month and then repeating.

The CENTS Framework consists of 5 weighted factors as shown, plus an accessibility factor.

Want to discuss your business idea? Visit the forum and post a thread with a link to your evaluation!

  • Control: Will any one entity reign over your business?
  • Entry: How easy or hard will it be to compete against you?
  • Need: What kind of value proposition and skew will you offer?
  • Time: Can your value proposition exist separate from you?
  • Scale: How often can your value be consumed and by how many?
  • Access: Can you effectively reach your target audience?

Are you sitting on a GOLD-MINE? If your business idea scored well, get to work today! Learn how to turn your business idea into a multi-million dollar enterprise that goes beyond paying bills-- build something that will win your freedom for a lifetime. Start today— visit the entrepreneur discussion forum or download any of the books that will show you the way...

mj demarco books
Download / Buy The Millionaire Fastlane

Crack Wealth's Code and Live Rich for a Lifetime.

Buy Download Reviews
mj demarco books
Download / Get Unscripted

Life, Liberty, and the Pursuit of Entrepreneurship

Buy Download Reviews