Your Grade For Your Business Idea


Description: Development as a Subscription:

Numerical Score
77.8 out of 100

  • You've identified a pretty good need.
    The need you've identified, or the relative value as compared to existing options is above average. The NEED metric is the most important, assuming the market is accessible.
  • Strong entry barriers.
    The resources needed to launch this business (time, skill, money) is a great entry barrier to help insulate this business from future competition. If you have the resources to make it happen, this is a huge strength.
  • Few, if any third-party dependencies.
    Congrats on having control over the major operations of your business. Not one company can ruin your business with one arbitrary decision. You have effectively mitigated a substantial risk that many small businesses undertake.
  • Decent market size.
    The size of your market is healthy with plenty of buyers. This means if you succeed, even moderately, your business can potentially change your life. Execute at 'best-case scenario' levels and your life will probably change.
  • Consumable product with a lot of repeat use!
    Your idea can be used over and over again, or it follows a monthly subscription model. With a repeat use product/service, marketing efforts and their financial returns expand. This creates a synergy and momentum for execution success that compounds monthly. Success in this area will raise up your mathematical ceilings for wealth.
  • Your market is relatively easy to reach via ad/marketing initiatives.
    Ease of reaching potential buyers is a definite strength, although such ease usually means it's more expensive to do so.
  • Wow! Something smells fishy, no weaknesses found for your idea!
  • Average replication ability.
    Replicating your product is not relatively hard. While there might be some challenges in meeting a huge demand, you should be able to make it happen with some adjustments and/or investments in resources; human, financial, or digital capital. Your ceiling on wealth creation is correlated to this metric as it correlates to your ability to meet demand.
  • Average automation potential.
    Looks like your product/service can be potentially automated so you're not tied to it forever. Additionally, this gives your business the potentially to earn passive income in the future.

B This is a better than average idea with some great strengths, far outweighing its weaknesses. Assuming your inputs are valid and verified (market size, use, need/value uniqueness) you should consider moving forward. Even average execution could be a life-changer.

Your Idea's Lifetime Potential Value Within The Execution Scale
The following chart are estimates of this idea's value based upon the assumption that you have the resources (time, money, skill) to bring the idea to market in a full committment.

Excellent Execution $20,000,000 or more...
Above Average Execution $10,000,000
Average Execution $5,000,000
Below Average Execution $1,000,000
Poor Execution $150,000 or less...


REMINDER: Your business idea's grade is based on the information you provided and follows the GIGO principle: Garbage In, Garbage Out. If you were not subjectively honest in your answers, or if your answers were based on faulty research and/or data, your grade will not be accurate.

ENTER NEW DATA? Unsure of the data points you provided? Get your idea rescored here



The C.E.N.T.S. Framework is a business strategy created by multi-millionaire entrepreneur and international best-selling author MJ DeMarco. As detailed in his two best-selling books The Millionaire Fastlane and Unscripted (translated worldwide in over two dozen languages) CENTS is an evaluation system that allows entrepreneurs to judge their ideas based on the their potential for life-changing outcomes: Massive success, financial freedom, passive income, and other results that go beyond just paying bills for the month and then repeating.

The CENTS Framework consists of 5 weighted factors as shown, plus an accessibility factor.

Want to discuss your business idea? Visit the forum and post a thread with a link to your evaluation!

  • Control: Will any one entity reign over your business?
  • Entry: How easy or hard will it be to compete against you?
  • Need: What kind of value proposition and skew will you offer?
  • Time: Can your value proposition exist separate from you?
  • Scale: How often can your value be consumed and by how many?
  • Access: Can you effectively reach your target audience?

Are you sitting on a GOLD-MINE? If your business idea scored well, get to work today! Learn how to turn your business idea into a multi-million dollar enterprise that goes beyond paying bills-- build something that will win your freedom for a lifetime. Start today— visit the entrepreneur discussion forum or download any of the books that will show you the way...

mj demarco books
Download / Buy The Millionaire Fastlane

Crack Wealth's Code and Live Rich for a Lifetime.

Buy Download Reviews
mj demarco books
Download / Get Unscripted

Life, Liberty, and the Pursuit of Entrepreneurship

Buy Download Reviews