Your Grade For Your Business Idea

Digital Marketing/Design Agency

Description: Webdesign and SEO services for local businesses

Numerical Score
59.6 out of 100

  • Few, if any third-party dependencies.
    Congrats on having control over the major operations of your business. Not one company can ruin your business with one arbitrary decision. You have effectively mitigated a substantial risk that many small businesses undertake.
  • Big market size!
    You're going after a HUGE market with plenty of buyers. While this is good from one aspect, it also means you will have to fight beefier and more plentiful competition. Still, small to moderate success in this space will be life changing personally and financially. Home run success here and look out, you could become the next Elon Musk.
  • Consumable product with moderate repeat use.
    Looks like your product/service can be used occasionally, creating repeat buyers while generating some momentum in customer and revenue growth. With a repeat use product/service, marketing efforts and their financial returns expand.
  • Your market is relatively easy to reach via ad/marketing initiatives.
    Ease of reaching potential buyers is a definite strength, although such ease usually means it's more expensive to do so.
  • Difficult to replicate
    Because your idea is difficult to replicate, you will have scaling challenges, to the point it might be better to look elsewhere. A difficult-to-impossible replication also limits the size and scale of your potential profit. You could put yourself in a situation where the demand exceeds your ability to provide it. While this doesn't dismiss the idea by itself (look at the other strengths/weaknesses as well), it is a concern that ultimately will need addressing.
  • Potential time dependencies.
    Looks like your idea will require a lot of your time. While this isn't a deal killer (most businesses require HUGE time investments) eventually you'd like to transition out of the 'work for money' equation. This is only done through automation.
  • Average need
    The need you've identified, or the relative value as compared to existing options is just average. The need you're solving (or the unique value you're providing) is the most important.
  • Average entry barriers.
    The resources needed to launch this business (time, skill, money) could a concern, both in the short and near term future. Strong entry barriers stop others from competing with your business. Because this idea waffles in the middle, it might be a problem later.

C- Your idea probably needs a little more research into its veracity. Its strengths might not be powerful enough to overcome its weaknesses. With some of its weaknesses, you might be better suited looking at other opportunities with better metrics. Or, improve some of your inputs such as a better value offering (need) while researching market size and other inputs for improvement.

Your Idea's Lifetime Potential Value Within The Execution Scale
The following chart are estimates of this idea's value based upon the assumption that you have the resources (time, money, skill) to bring the idea to market in a full committment.

Excellent Execution $5,000,000 or more...
Above Average Execution $1,000,000
Average Execution $250,000
Below Average Execution $50,000
Poor Execution $0 or less... (losses likely)


REMINDER: Your business idea's grade is based on the information you provided and follows the GIGO principle: Garbage In, Garbage Out. If you were not subjectively honest in your answers, or if your answers were based on faulty research and/or data, your grade will not be accurate.

ENTER NEW DATA? Unsure of the data points you provided? Get your idea rescored here



The C.E.N.T.S. Framework is a business strategy created by multi-millionaire entrepreneur and international best-selling author MJ DeMarco. As detailed in his two best-selling books The Millionaire Fastlane and Unscripted (translated worldwide in over two dozen languages) CENTS is an evaluation system that allows entrepreneurs to judge their ideas based on the their potential for life-changing outcomes: Massive success, financial freedom, passive income, and other results that go beyond just paying bills for the month and then repeating.

The CENTS Framework consists of 5 weighted factors as shown, plus an accessibility factor.

Want to discuss your business idea? Visit the forum and post a thread with a link to your evaluation!

  • Control: Will any one entity reign over your business?
  • Entry: How easy or hard will it be to compete against you?
  • Need: What kind of value proposition and skew will you offer?
  • Time: Can your value proposition exist separate from you?
  • Scale: How often can your value be consumed and by how many?
  • Access: Can you effectively reach your target audience?

Are you sitting on a GOLD-MINE? If your business idea scored well, get to work today! Learn how to turn your business idea into a multi-million dollar enterprise that goes beyond paying bills-- build something that will win your freedom for a lifetime. Start today— visit the entrepreneur discussion forum or download any of the books that will show you the way...

mj demarco books
Download / Buy The Millionaire Fastlane

Crack Wealth's Code and Live Rich for a Lifetime.

Buy Download Reviews
mj demarco books
Download / Get Unscripted

Life, Liberty, and the Pursuit of Entrepreneurship

Buy Download Reviews