Your Grade For Your Business Idea

Poo-poo Renting- testing shitty ideas

Description: a test to see how the website handles the worst ideas

Your market is nearly unreachable: Invalidates all other strengths. See conclusion for more information...

• Yikes, your idea has no strengths whatsoever!
  

• Your need doesn't seem to exist.
  The need you've identified seems to be terribly weak, or non-existent. All other factors become non-factors. You can't scale a product that no one wants.
  
• Terrible entry barriers!
  The resources needed to launch this business (time, skill, money) is terribly low. So low, that any bum camping behind Yang's Chinese Restaurant could start this business.

  Weak entry barriers means high competition with big advertising costs, zero to thin margins, and a limited skew opportunity-- the ability for you to differentiate your offer. While starting a business easily with no money can be appealing in the short-term, such businesses rarely have longevity. Partaking in this business will likely end up as a commodity grind where differentiation and getting above the noise will be difficult, if not impossible.
  

• Substantial third-party dependency issue.
  You have a huge third-party dependency issue. In short, you don't have full control over your business because you are subservient on a parental, corporate parent. For instance, if you ONLY sell on AMAZON and you're entire business revenue comes from Amazon, this carries a HUGE third-party risk. If the third-party company decides to change something (a policy, a procedure, files bankruptcy, cancels your account) your business will immediately be impacted. Worse, it will go bankrupt in a matter of minutes. While such dependencies can go on infinitely with no issue, it poses a HUGE risk that should have you concerned.
  
• Teeny-tiny market size
  The size of your market is a huge concern. If your market isn't large enough, there may not be enough buyers to make your business worth an investment. If your 'best case scenario' just pays bills, is it really worth pursuing? With such a small market, you will need to execute perfectly. The only exception to this is when you have a big-ticket product or service.
  
• Difficult to replicate
  Because your idea is difficult to replicate, you will have scaling challenges, to the point it might be better to look elsewhere. A difficult-to-impossible replication also limits the size and scale of your potential profit. You could put yourself in a situation where the demand exceeds your ability to provide it. While this doesn't dismiss the idea by itself (look at the other strengths/weaknesses as well), it is a concern that ultimately will need addressing.
  
• Limited to zero repeat use.
  A big trouble spot here is that your product is a limited use product. This means that once you find your customer (either through expensive marketing or some other expense initiative) they are unlikely to buy again. Not because your product stinks, but because it just can be used once, like a book, a game, or a calculator. While this isn't the end of your idea, it is a facet that you must deal with by offering more options (For example, more books, more games, etc.) to continually leverage your customer list. Additionally, because your product is just a one-time (or two-time) deal, your marketing efforts will have to continually replace old customers with new ones. Build momentum will be a struggle.
  
• Idea tied to your time.
  A big concern here is that your idea seems to be tied to your time. Removing yourself from its operation looks to be extremely difficult, if not impossible. Our objective as Unscripted Entrepreneurs is to eventually remove ourselves from the process of income generation via business. If you don't, you're just creating yourself a job. When you stop working, so does the money. While this doesn't speak to certain doom on your idea, it is something to think about long term as eventually you should demand more than money for payment in your business-- you should demand free time.
  
• IDEA INVALIDATED: Market nearly impossible to reach!
  The primary issue with your idea (assuming you're providing accurate facts and not toying with the grading tool) is that the market you've targeted is nearly impossible to reach via marketing and advertising initiatives. It's like targeting an octogenarian who drives a Corvette. This difficulty invalidates all of your idea's apparent strengths. If you cannot reach your target market, it doesn't matter how awesome your product or service is. Building momentum is virtually impossible because your product/service remains hidden. A market that cannot be reached effectively is not a market.
  

• None specified.